Affiliate Agreement

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Last Updated: October 23, 2018

THIS AFFILIATE AGREEMENT (the “Agreement”) is entered into by and between Empower Broadcasting Network Limited (“EmpoweredKidsTV”), a company organised under the laws of England and Wales with the company number 09207998, whose registered address is at 23 Kingsburn Court, Manchester, M19 1SE, and You, the company or the individual entering into this Agreement (“You”), (collectively, the “Parties”) in connection with Your use of the affiliate network owned and operated by EmpoweredKidsTV (the “Network”), which is featured at and accessible through empoweredkidstv.com(the “Site”).

This Agreement sets forth the Parties’ rights and obligations regarding EmpoweredKidsTV ‘s affiliate program (the “Affiliate Program”).

  1. PARTICIPATION IN THE NETWORK AND AFFILIATE PROGRAM

By participating in the Network and the Affiliate Program You will:

  1. participate in marketing campaigns offered through the Network (the “Campaigns”);
  2. use, distribute, display, perform, copy, transmit, and market the Creative Materials (as defined in Section 2.01, below) made available via the Network solely and exclusively in connection with Your efforts to generate consumer information leads (the “Leads”), valid sales, telephone calls, or other compensable activities (the “Compensable Transactions”) in connection with such Campaigns; and
  3. use and advertise those web links numbers assigned to You as part of EmpoweredKidsTV’s affiliate program.

The services described above, and those other services, determined by EmpoweredKidsTV, in its sole discretion from time to time, will be known as the “Services.”

  1. CREATIVE MATERIAL

2.01.      Creative Material Defined. EmpoweredKidsTV will provide You access to the following three forms of advertisements (the “Creative Material”) on the Site for Your download, use, and publication:

  1. a registration form with fields tailored to each Campaign (“Lead Creative”);
  2. text links, banner ads, pop-ups, and other material (“Banner Ads”); and
  3. a pre-designed web page (a “Private Feed”) to be used with Affiliate’s chosen uniform resource locator (a “URL”).

2.02.      Use of the Creative Material.

  1. Ownership and License. All Creative Material are and will remain the sole property of EmpoweredKidsTV. Unless otherwise noted, all trademarks, copyrights, and other intellectual property associated with the Creative Material are and will remain the sole property of EmpoweredKidsTV.

EmpoweredKidsTV grants You a terminable, non-exclusive, and non-transferrable license to use the Creative Material only in conjunction with the Campaigns and only subject to the terms and conditions outlined in this Agreement. EmpoweredKidsTV may terminate, suspend, or pause Your license to use the Creative Material at any time, with or without notice, for any reason or no reason at all, in its sole discretion.

Notwithstanding the effective date of this Agreement, EmpoweredKidsTV may, in its sole discretion, determine the date You may begin using the Creative Material and participate in the Affiliate Program.

  1. Control over Creative Material. EmpoweredKidsTV may change or revise the Creative Material at any time, in its sole discretion, and You will only use the most recent version of the Creative Material available through the Site. You may not alter or otherwise modify any Creative Material in any way without the express written consent of EmpoweredKidsTV. Any actual or attempted alteration, modification, or change to the Creative Material will result in the immediate termination of this Agreement and Your license to the Creative Material, without notice.

Additionally, You may not use the Creative Material in any way or under any circumstances other than as directed by EmpoweredKidsTV. You must also obtain EmpoweredKidsTV ‘s prior express written consent before publishing a Private Feed.

2.03.      Placement. EmpoweredKidsTV may, in its sole discretion, direct the placement of Creative Material. Unless such direction is given, and subject to the terms and conditions of this Agreement, the applicable Campaign, and all applicable laws, rules, and regulations, You may display the Creative Material:

  1. as often and in as many areas of the websites You own, operate, and control (the “Affiliate Websites”); or
  2. for distribution to those e-mail addresses listed in the e-mail databases You own, operate, and control (the “Affiliate Databases”).

You will immediately comply with all directions and editorial decisions by EmpoweredKidsTV to modify, alter, or otherwise adjust the placement or frequency of the Creative Material.

2.04.      Restrictions. You will not (nor permit, encourage, or otherwise assist any person or entity to):

  1. inflate the number of Compensable Transactions through any deceptive or misleading practice, method, or technology (including through the use of any spyware, adware, device, program, robot, redirects, spiders, computer script, or other automated, artificial, or fraudulent method designed to appear like a natural person);
  2. accept Compensable Transactions generated from public or open proxy servers, IP addresses that have bot activity, or from pay-per-view or pay-per-surf programs;
  3. take control of a user’s computer by delivering advertisements that a user of a computer cannot close without turning off the computer or closing all sessions of the Internet browser for the computer;
  4. install or execute on a user’s computer one or more additional software programs without the user’s consent (or if such programs are installed with the user’s consent, You must clearly provide instructions to disable the software, such that a user can easily identify and remove the software without undue effort, specialised knowledge, or assistance);
  5. promote any creative material that does or is reasonably likely to:
  6. contain pornographic or sexual material;
  7. promote or entice hate-mongering or animus against any person or group on the basis of race, gender, sexual orientation, religion, ethnicity, political affiliation, or other personal or group identifier;

iii.            contain displays of violence or threaten physical harm to others;

  1. contain rude, offensive, or obscene language;
  2. defame, slander, or misrepresent any person or group;
  3. contain incentivised offers (or any appearance thereof) that induce or attempts to induce users to click on any Creative Material;

vii.          promote any type of illegal substance or activity under Federal, state, or local law;

viii.         misrepresent an affiliation with a person or entity; or

  1. be unfair, deceptive, abusive, misleading, or otherwise fraudulent or false.

2.05.      Infringement. You will not infringe upon the intellectual property rights of any third party, including trademarks, copyrights, patents, trade secrets, and any other intellectual property, whether registered or unregistered. EmpoweredKidsTV will pause Your traffic if You are found using any intellectual property in an improper manner, including the names and logos of third party companies, whether or not those names and logos are visible to the public on the website, in meta tags, in source code, or in any other way. You will not be permitted to resume activity on the Network until the infringement episode has been resolved to the satisfaction of EmpoweredKidsTV. EmpoweredKidsTV reserves the right to disclose Your contact information to any party making a credible claim of infringement.

2.06.      Web Crawler. You will publish quality marketing copy which complies with this Agreement, industry best practices, and applicable local, national, and international laws, provides the necessary consumer disclosures, and does not mislead consumers. To monitor Your compliance with this Agreement, industry best practices, and such laws, EmpoweredKidsTV will employ a website “crawler.” You consent to EmpoweredKidsTV ‘s use of the crawler and You will not take any action which impedes or impairs the web crawler’s activities.

  1. TRACKING

EmpoweredKidsTV will include in all Creative Materials a special transaction tracking code (the “Transaction Tracking Code”). You will not modify, circumvent, impair, disable, or otherwise interfere with any Transaction Tracking Code or other technology or methodology required or made available by EmpoweredKidsTV in connection with any and all Creative Materials. All determinations made by EmpoweredKidsTV in connection with the Creative Materials will be final and binding on You.

EmpoweredKidsTV expressly reserves the right to seed applicable data in order to monitor Affiliate’s compliance with the terms of this Agreement and applicable laws, rules, and regulations.

  1. PAYMENT

4.01.      Calculation. EmpoweredKidsTV will compile, calculate, and post on the Site, data derived from the Transaction Tracking Codes and supplementary sources used by EmpoweredKidsTV to determine the amount You will be paid.

The amount You will be paid (the “Commissions”) will be determined by the number of Valid Leads You produce during a given period as calculated through the Transaction Tracking Codes (the “Payment Data”) at the rate set forth in the applicable Insertion Order. If, for any reason (including impairment of the Transaction Tracking Codes), EmpoweredKidsTV is unable or fails to provide You with accurate or complete Payment Data, EmpoweredKidsTV will calculate Compensable Transactions based upon:

  1. Your average weekly Compensable Transactions recorded by EmpoweredKidsTV for the applicable Campaign, prorated for any shorter or longer period of time, where Payment Data needed to calculate such a weekly average is available; or
  2. such amount that EmpoweredKidsTV reasonably determines is due, in its sole discretion, where Payment Data needed to calculate such a bi-monthly average is unavailable.

4.02.      Disputes. Any questions or disputes regarding the Payment Data must be submitted in writing to EmpoweredKidsTV via Signed For 1st Class, addressed to 23 Kingsburn Court, Manchester M19 1SE or emailed to affiliate@empoweredkidstv.com within five business days of the date that the Payment Data is posted on the Site. If You fail to provide the notice described in this Section 4.02, then You will be deemed to have accepted the Payment Data. You and EmpoweredKidsTV will attempt to resolve all Payment Data disputes through good faith negotiations. If You and EmpoweredKidsTV fail to reach a resolution after a good faith effort within 30 days, You may bring an arbitration pursuant to Section 14.10(b), below.

4.03.      Timing. EmpoweredKidsTV will pay Commissions on a monthly basis approximately seven days after the end of the prior month for all Commissions earned during such period, provided that You must meet the payment threshold for Your elected payment method (the “Payment Threshold”). The Payment Threshold will be £100. If Your account accrues a balance below the applicable Payment Threshold You will not receive Commissions earned during the prior period, and will receive Commissions on the payment period date at which an amount equal to or greater than the respective Payment Threshold has been met. All payments will be in British Pounds Sterling. EmpoweredKidsTV may require You to provide appropriate tax identification information prior to receiving any Commission payments.

Upon termination of this Agreement, EmpoweredKidsTV will pay You Commissions, even amounts below the Payment Threshold, during the next payment period, subject to EmpoweredKidsTV’s right to withhold or cancel Commission payments to You as set forth in Section 4.04, below. EmpoweredKidsTV will not pay Affiliate any Commissions that arise: (a) before Affiliate is accepted into the Network; or, (b) after termination of this Agreement or any applicable Campaign.

4.04.      Validation of Leads. A Lead will be a “Valid Lead” if it:

  1. is not a computer generated user, such as a robot, spider, computer script, or other automated, artificial, or fraudulent method designed to appear like a natural person;
  2. has submitted information that meets all of EmpoweredKidsTV ‘s criteria; and
  3. all such information is complete in accurate in all respects.

EmpoweredKidsTV will have no obligation to pay for any data that it or the end buyer of the Lead (an “Advertiser”), as appropriate, determines, in its respective sole discretion, does not constitute a Valid Lead (an “Invalid Lead”). If, after tendering payment, EmpoweredKidsTV or an Advertiser determines that a Lead is an Invalid Lead,

  1. EmpoweredKidsTV will reduce or withhold any future payment to You up to the amount paid for any previous Invalid Leads, or
  2. You will refund EmpoweredKidsTV the amount paid for the Invalid Lead if You have not accrued sufficient Commissions to offset the cost of the Invalid Leads for a given period.

 

  1. DATA OWNERSHIP; LICENSE

EmpoweredKidsTV will have sole ownership of all Leads and data associated with the Leads You generate in connection with this Agreement irrespective of if a Lead is a Valid Lead or an Invalid Lead. As such, You will not:

  1. transfer, export, display, forward, or otherwise share any Leads or data associated with the Leads to or with any third party, or
  2. use any Leads or data associated with the Leads on Your own behalf in any manner not expressly authorised by EmpoweredKidsTV.

 

  1. DATA PROTECTION

6.01.      Definitions. In this Article 6, the following terms will have the following meanings:

  1. The “Consent” of the Data Subject means any freely given, specific, informed, and unambiguous indication of his or her wishes by which the Data Subject, either by a statement or by a clear affirmative action, signifies agreement to Personal Data relating to them being Processed.
  2. “Controller” means the natural or legal person, public authority, agency or any other body which alone or jointly with others determines the purposes and means of the Processing of Personal Data; where the purposes and means of Processing are determined by UK, EU, or EU Member State laws, the Controller (or the criteria for nominating the controller) may be designated by those laws. For the purposes of this Agreement EmpoweredKidsTV will be the Controller.
  3. “Data Breach” means a breach of security leading to the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, Personal Data transmitted, stored, or otherwise Processed.
  4. “Data Protection Legislation” means (i) unless and until the GDPR is no longer directly applicable in the UK, the General Data Protection Regulation ((EU) 2016/679) and any national implementing laws, regulations and secondary legislation, as amended or updated from time to time, in the UK; and then (ii) any successor legislation to the GDPR or the Data Protection Act of 1998.
  5. “Personal Data” means any information relating to an identified or identifiable natural person (a “Data Subject”); an identifiable person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural, or social identity of that person.
  6. “Processing” means any operation or set of operations performed upon Personal Data or sets of Personal Data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure, or destruction.
  7. “Processor” means a natural or legal person, public authority, agency, or any other body which Processes Personal Data on behalf of and at the direction of the Controller. For the purposes of this Agreement You will be the Processor.
  8. Those capitalised terms in this Article 6 not defined in this Section 6.01 will have the meanings given them in the Data Protection Legislation.

6.02.      Data Protection Legislation. You will comply with all applicable requirements of the Data Protection Legislation. This Article 6 is in addition to, and does not relieve, remove, or replace Your obligations under the Data Protection Legislation.

6.03.      Processing, Personal Data, and Data Subjects. Schedule 1 sets out the scope, nature and purpose of Processing by You, the duration of the Processing and the types of Personal Data and categories of Data Subjects.

  1. RULES AND REGULATIONS

Incorporated into this Agreement are EmpoweredKidsTV’s Affiliate Rules and Regulations (the “Rules and Regulations”) for the purposes of outlining specific mandatory and specific prohibited conduct as well as technical and operational standards You must meet in order to participate in the Affiliate Network. You must agree to the Rules and Regulations in order to be admitted into the Affiliate Network. You will be notified of changes to the Rules and Regulations via a pop-up or other similar automated notification as such updates are released when You login to Your account. You must agree to all updates to the Rules and Regulations as EmpoweredKidsTV may promulgate from time to time as they are released in order to continue to participate in the Affiliate Network.

  1. TERM AND TERMINATION

8.01.      Term. The term of this Agreement will begin when EmpoweredKidsTV accepts Your application to become and Affiliate and will continue until terminated by either Party as set forth below.

8.02.      Termination by You. You may terminate this Agreement at any time, with three days’ notice by sending Your termination in writing to affiliate@empoweredkidstv.com

8.03.      Termination and Suspension by EmpoweredKidsTV. EmpoweredKidsTV may suspend or terminate this Agreement or Your participation in the Network at any time, with or without notice, for any of the following reasons:

  1. You inflate the number of Compensable Transactions through any deceptive or misleading practice, method, or technology (including through the use of any spyware, adware, device, program, robot, redirects, spiders, computer script, or other automated, artificial, or fraudulent method designed to appear like a natural person);
  2. You accept Compensable Transactions generated from public or open proxy servers, IP addresses that have bot activity, or from pay-per-view or pay-per-surf programs;
  3. You take control of a user’s computer by delivering advertisements that a user of a computer cannot close without turning off the computer or closing all sessions of the Internet browser for the computer;
  4. You install or execute on a user’s computer one or more additional software programs without the user’s consent (or if such programs are installed with the user’s consent, You must clearly provide instructions to disable the software, such that a user can easily identify and remove the software without undue effort, specialised knowledge, or assistance to);
  5. You promote any creative material that does or is reasonably likely to:
  6. contain pornographic or sexual material;
  7. promote or entice hate-mongering or animus against any person or group on the basis of race, gender, sexual orientation, religion, ethnicity, political affiliation, or other personal or group identifier;

iii.            contain displays of violence or threaten physical harm to others;

  1. contain rude, offensive, or obscene language;
  2. defame, slander, or misrepresent any person or group;
  3. contain incentivised offers (or any appearance thereof) that induce or attempts to induce users to click on any Creative Material;

vii.          promote any type of illegal substance or activity under Federal, state, or local law;

viii.         misrepresent an affiliation with a person or entity; or

  1. be unfair, deceptive, abusive, misleading, or otherwise fraudulent or false.
  2. You infringe upon the intellectual property rights of any third party, including trademarks, copyrights, patents, trade secrets, or any other intellectual property, whether registered or unregistered, including the names and logos of third party companies, whether or not those names and logos are visible to the public on the website, in meta tags, in source code, or in any other way;
  3. You modify, circumvent, impair, disable, or otherwise interfere with any Transaction Tracking Code or other technology or methodology required or made available by EmpoweredKidsTV in connection with any and all Creative Materials;
  4. You use the Creative Material in any way or under any circumstances other than as directed by EmpoweredKidsTV;
  5. You alter or otherwise modify any Creative Material in any way without the express written consent of EmpoweredKidsTV;
  6. You violate any provision of the Rules and Regulations; or
  7. You take any action or fail to take any action that causes EmpoweredKidsTV concern for its business, the business of any Advertiser, or the integrity of the Affiliate Network.

Determination of any of the causes listed in this Section 8.03, above will be in EmpoweredKidsTV ‘s sole discretion and such determination will be final and binding on You. For the purposes of this Section 8.03, any reference to “You” will mean You and all Sub-Affiliates.

8.04.      Effect of Termination. Upon suspension or termination of this Agreement for any reason:

  1. You will immediately cease using and remove from the Affiliate Websites all Creative Material or other materials made available to You in connection with Your participation in the Network;
  2. You will immediately cease transmitting or causing to transmit all e-mails in connection with all Campaign;
  3. All licenses and rights granted to You in connection with this Agreement will immediately cease and terminate; and
  4. All Confidential Information (as defined herein below), Creative Material, or proprietary information of EmpoweredKidsTV that is in Your possession or control must be immediately returned, deleted, or destroyed. If requested, Affiliate or an authorised officer of Affiliate will certify in a signed writing that all such confidential or proprietary information has been returned, deleted, or destroyed.

8.05.      Force Majeure. EmpoweredKidsTV will not be liable, or be considered to be in breach of this Agreement, on account of EmpoweredKidsTV ‘s delay or failure to perform as required under the terms of this Agreement as a result of any causes or conditions that are beyond EmpoweredKidsTV’s reasonable control which EmpoweredKidsTV is unable to overcome through the exercise of commercially reasonable diligence (a “Force Majeure Event”).

If any such Force Majeure Event occurs causing telecommunications, Internet, or network failure, slowdown, outages, or inconsistency, including acts of God, fires, explosions, results of vandalism or computer hacking, storm or other natural occurrences, national emergencies, acts of terrorism, insurrections, riots, wars, strikes or other labour difficulties, or any act or omission of any other person or entity, EmpoweredKidsTV will give Affiliate notice and will use commercially reasonable efforts to mitigate the impact of any such event as promptly as possible.

  1. REPRESENTATIONS, WARRANTIES, AND COVENANTS

As a material inducement to EmpoweredKidsTV accepting You into the Affiliate Network, providing You with the Creative Material, and paying You Commissions You represent, warrant, and covenant the following:

9.01.      Power and Authority/Valid Execution. If You are a natural person, You are an adult by the laws of where You live, You are allowed and capable of entering into a contract, and You are entering into this Agreement of Your own free will.

If You are an entity, You are organised and authorised to do business in and by the jurisdiction in which You are domiciled and in every jurisdiction in which You conduct business. The person executing this Agreement on Your behalf is an officer, partner, or other person duly authorised by You to obligate You to a contract.

This Agreement constitutes Your legal, valid, and binding obligation which is fully enforceable against You in accordance with its terms.

9.02.      No Reliance. You have independently evaluated the desirability of participating in the Network and that You are not relying on any representation, warranty, guaranty, or other statement other than those explicitly contained in this Agreement.

9.03.      Laws and Regulations. You are familiar with, have at all times in the past complied with, currently comply with, and will continue to comply with in the future the all statutes, rules, and regulations applicable to Your participation in the Affiliate Network, as may be amended or replaced from time to time (collectively, the “Laws”) including:

  1. the Consumer Credit Acts 1974 and 2006,
  2. the Financial Services and Markets Act 2000,
  3. the rules and principles of the Financial Conduct Authority,
  4. the Data Protection Act of 1998,
  5. The General Data Protection Regulation,
  6. the Electronic Communications Act 2000,
  7. the Privacy and Electronic Communications Regulations 2003, and
  8. any other relevant local, national, or international laws

9.04.      Intellectual Property. You own or possess a valid and current license to use all intellectual property that You use in the conduct of Your business, and will not in the future infringe on any intellectual property rights of any other party of any kind, whether registered or unregistered.

  1. DISCLAIMERS/LIMITATION OF LIABILITY

THE NETWORK, SITE, DATA, SUPPRESSION LISTS, TRANSACTION TRACKING CODES, AND CREATIVE MATERIAL ARE PROVIDED ON AN “AS IS” AND “AS AVAILABLE” BASIS.

NEITHER EmpoweredKidsTV NOR ANY OF ITS AGENTS, EMPLOYEES, MEMBERS, MANAGERS, OFFICERS, DIRECTORS, SUCCESSORS, AND ASSIGNS MAKE ANY WARRANTIES (INCLUDING IMPLIED WARRANTIES OF PURPOSE, NON-INFRINGEMENT, AND MERCHANTABILITY), REPRESENTATIONS, OR GUARANTEES; EXPRESS, IMPLIED, VERBAL, OR OTHERWISE.

EmpoweredKidsTV DOES NOT WARRANT OR GUARANTEE THE SECURITY METHODS OR PRIVACY PROTECTION PROCEDURES OF ANY THIRD PARTY, OR THAT SUCH SECURITY METHODS OR PRIVACY PROTECTION PROCEDURES WILL BE UNINTERRUPTED OR ERROR-FREE.

IN NO EVENT WILL EmpoweredKidsTV BE RESPONSIBLE FOR ANY INDIRECT, SPECIAL, PUNITIVE, INCIDENTAL, OR CONSEQUENTIAL DAMAGES (INCLUDING DAMAGES FOR LOSS OF BUSINESS, LOST PROFITS, LOST OPPORTUNITY, LOSS OF BUSINESS REPUTATION, OR THE LIKE) TO THE PERSON OR PROPERTY OF ANYONE ELSE INCLUDING YOU, OR YOUR RESPECTIVE AGENTS, EMPLOYEES, MANAGERS, MEMBERS, OFFICERS, SUCCESSORS, OR ASSIGNS, ARISING OUT OF OR RESULTING FROM THIS AGREEMENT, AT LAW OR IN EQUITY EVEN IF EmpoweredKidsTV HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

UNDER NO CIRCUMSTANCES WILL EmpoweredKidsTV BE LIABLE TO YOU OR ANY THIRD PARTY, INCLUDING ANY CUSTOMERS OBTAINED THROUGH YOUR MARKETING EFFORTS, IN ANY MANNER WHATSOEVER ARISING FROM YOUR PARTICIPATION IN THE NETWORK.

EmpoweredKidsTV WILL NOT BE HELD LIABLE FOR ANY DAMAGES, HOWEVER SUFFERED BY YOU, IN THE EVENT THAT EmpoweredKidsTV PUBLISHES YOUR CONTACT INFORMATION (INCLUDING, BUT NOT LIMITED TO, HOME ADDRESS, PHONE NUMBER, AND EMAIL ADDRESS) ON ANY “BLACKLIST” AFTER YOU HAVE ENGAGED IN FRAUDULENT ACTIVITIES.

THE DISCLAIMERS AND LIMITATIONS OF LIABILITY CONTAINED IN THIS SECTION 10 ARE A MATERIAL INDUCEMENT TO EmpoweredKidsTV ACCEPTING YOU INTO THE AFFILIATE NETWORK.

  1. INDEMNIFICATION

11.01.    Duty to Indemnify. You will defend, indemnify, and hold harmless EmpoweredKidsTV and its employees, representatives, subsidiaries, affiliates, officers, directors, suppliers, and agents (collectively, the “EmpoweredKidsTV Indemnified Parties”), from and against all losses, damages, liabilities, deficiencies, claims, actions, judgments, settlements, interest, awards, penalties, fines, costs, or expenses of whatever kind, including attorney’s fees, that are incurred by any EmpoweredKidsTV Indemnified Party (collectively, “Losses”), arising out of or related to any action, inspection, inquiry, investigation, or third-party claim alleging:

  1. breach or non-fulfilment of any provision of this Agreement by You, or Your personnel;
  2. any negligent act or omission of You, or Your personnel (including any reckless or wilful misconduct) in connection with the performance of its obligations under this Agreement, the use of the Creative Material or the access of the Platform; or
  3. any failure by You, or Your personnel to comply with Laws in Your operation of Your business, use of the Creative Material, or the performance of its obligations under this Agreement.

11.02.    Claim Notice. EmpoweredKidsTV will give You notice (a “Claim Notice”) within 10 days after obtaining knowledge of any Losses or discovery of facts on which EmpoweredKidsTV intends to base a request for indemnification under Section 11.01, above. EmpoweredKidsTV’s failure to provide a Claim Notice to You under this Section 11.02 does not relieve You of any liability that it may have to EmpoweredKidsTV, but in no event will You be liable for any Losses that result directly from a delay in providing a Claim Notice, which delay materially prejudices the defence of the related third-party claim. Your duty to defend applies immediately, regardless of whether EmpoweredKidsTV has paid any sums or incurred any detriment arising out of or relating, directly or indirectly, to any third-party claim.

11.03.    EmpoweredKidsTV ‘s Control of Defence. Notwithstanding anything to the contrary in this Section 11, EmpoweredKidsTV may select its own legal counsel to represent its interests, direct its defence, and resolve any matter in its sole discretion and You will:

  1. reimburse EmpoweredKidsTV for its costs and attorneys’ fees immediately upon request as they are incurred; and
  2. remain responsible to EmpoweredKidsTV for any Losses indemnified under Section 11.01, above.
  3. CONFIDENTIALITY

12.01.    Confidential Information Defined. For purposes of this Agreement, “Confidential Information” will mean all data and information, of a confidential nature or otherwise, disclosed during the term of this Agreement by one Party (the “Disclosing Party”) to the other Party (the “Receiving Party”), as well as information that the Receiving Party knows or should know that the Disclosing Party regards as confidential including:

  1. a Party’s business plans, strategies, know-how, marketing plans, suppliers, sources of materials, finances, business relationships, personally identifiable end-user information, pricing, technology, employees, trade secrets, and other non-public or proprietary information whether written, verbal, recorded on tapes or in any other media or format;
  2. information marked or designated by either Party as confidential;
  3. information otherwise disclosed by either Party in a manner consistent with its confidential nature;
  4. the terms and conditions of this Agreement and related Campaigns; and
  5. with respect to EmpoweredKidsTV, the Leads and all associated data.

12.02.    Recipient Obligations. The Receiving Party will make no disclosure of the Disclosing Party’s Confidential Information without obtaining the Disclosing Party’s prior written consent (subject to the terms of this Agreement).

Additionally, the Receiving Party will not use Disclosing Party’s Confidential Information for any purpose other than as expressly set forth in this Agreement and will restrict disclosure of Confidential Information to its employee(s), authorised agent(s), or independent contractors to whom disclosure is reasonably required, and such employee(s), authorised agent(s) or independent contractor(s) will be explicitly bound by these confidentiality obligations and will use reasonable care, but not less care than it uses with respect to its own information of like character, to prevent disclosure of any Confidential information, and who have entered into a confidentiality agreement with the Receiving Party with terms at least as restrictive as those set forth herein.

The Receiving Party agrees that in the event of a breach of this Section 12, such breach would result in immediate and irreparable harm to the Disclosing Party and monetary damages for breach of these confidentiality provisions may not be adequate, and the Disclosing Party will be further entitled to injunctive relief, without the requirement to post bond.

This Section 12 will survive any termination of this Agreement until such time as all Confidential Information is no longer confidential.

12.03     Permitted Disclosure by EmpoweredKidsTV. EmpoweredKidsTV may disclose Your Confidential Information to government regulators during the course of regulatory inspections, investigations, inquiries, or enforcement actions without providing You notice. Additionally, You expressly authorise EmpoweredKidsTV to disclose Your contact information to any owner or lawful holder of intellectual property upon which You have infringed, upon reasonable belief of such infringement. EmpoweredKidsTV may also publish Your contact information on any “blacklist” as a response to Your fraudulent activity.

143         MISCELLANEOUS

13.01.    Entire Agreement. This Agreement, along with the Rules and Regulations, constitutes the entire agreement of You and EmpoweredKidsTV concerning Your participation in the Affiliate Network, and it supersedes all prior agreements, communications, and understandings of the Parties.

13.02.    Amendment/Waiver. This Agreement may not be amended, modified, or supplemented in any manner, and no provision of this Agreement may be waived, whether by course of conduct or otherwise, except by an instrument in writing signed by both Parties.

13.03.    Severability. Should any clause, section, or provision of this Agreement be held or declared to be invalid, illegal or unenforceable for any reason by a court of competent jurisdiction or an arbitration tribunal properly empanelled according to Section 14.10, below, all other clauses, sections, and provisions of this Agreement which can be effected without such invalid, illegal or unenforceable clause, section, or provision will nevertheless continue in full force and effect. Upon a determination that any clause, section, or provision is invalid, illegal or unenforceable, the court or arbitration tribunal may modify this Agreement to affect the original intent of the parties as closely as possible in order that the transactions contemplated by this Agreement be consummated as originally contemplated to the greatest extent possible.

13.04.    Assignment. You may not assign this Agreement or any of Your rights, interests, or obligations under this Agreement, in whole or in part, by operation of law or otherwise, without the prior written consent of EmpoweredKidsTV, and any such attempted assignment will be null and void.

13.05.    Notices. Any notices required or permitted under this Agreement will be given to the appropriate Party through the e-mail addresses provided in this Agreement or at such other address as the Party will specify in writing. Unless otherwise specified, such notice will be effective when received.

13.06.    Choice of Law. This Agreement is governed and will be construed in accordance with the laws of England and Wales excluding its conflict of laws principals.

13.07.    Arbitration. Except for claims involving injunctive relief, any claim or controversy arising out of or relating to this Agreement, including any question regarding its breach, existence, validity or termination, or the legal relationships established by this Agreement, will be settled by final and binding arbitration under the UNCITRAL Rules in force at the date of this Agreement, and as follows:

  1. Mediation. Prior to any arbitration being filed, the Parties will submit to mediation pursuant to Center for Effective Dispute Resolution’s Model Mediation Procedure. If the Parties do not reach a resolution within 30 days from the initiation of the mediation, then any Party may initiate an arbitration.
  2. Arbitration. Any arbitration initiated under this Agreement will be (i) held in London, (ii) in the English language, and (iii) before one arbitrator, who will be appointed by the Chartered Institute of Arbitrators in London and will have no less than five years’ experience in matters related computer science, intellectual property, regulated consumer financial products and services.
  3. The Award. The award rendered by the arbitrator will be final, non-reviewable, and non-appealable and binding on the Parties and may be entered and enforced in any court having jurisdiction, and any court where a Party or its assets is located (to whose jurisdiction the Parties explicitly and unconditionally consent for the purposes of enforcing the award).
  4. Confidentiality. Except as may be required by law, neither a Party nor the arbitrator may disclose the existence, content, or results of any arbitration without the prior written consent of both Parties, unless to protect or pursue a legal right.
  5. No Consolidation of Claims. Any such claim or controversy will be arbitrated on an individual basis, and will not be consolidated in any arbitration with any claim or controversy of any other party, unless in its sole judgment, EmpoweredKidsTV desires to consolidate the legal controversy of two or more parties in any legal action.